DS Publishing, LLC was founded by Dana Salim and her husband Hamzah Khalaf in August, 2016. Their aim is to provide children with products that instill confidence and promote diversity and acceptance.

At the moment the focus is on children's books and encouraging children to dream BIG. Which is why the company started its Annual Aspiring Authors Competition in 2018, with the aim of giving young aspiring authors out there a place to let their pens and imagination fly.